Willie Bird is to turkey what Armani is to fashion. The Benedettis have raised their "high-class" birds the old-fashioned way (all natural, free-range) for more than 40 years in Sonoma County. An article in the Wall Street Journal describes these turkeys as "Best overall. Best value. A turkey with true fowl flavor. We were happy to eat the leftovers for days to come-and use the bones for soup."

Willie Bird is well known for its smoked poultry--including turkey, duck and chicken. The products are birds in a mild, low-salt marinade; conceived of special spices where it's aged to perfection. Next, the company smokes it over natural alderwood. It's during this process that it absorbs the depth and character of flavor. All of the smoked products are fully cooked, immediately cooled and vacuum-sealed so they remain fresh for a minimum of six to eight weeks, without freezing.

Willie Bird products are served in some of the finest venues, including Spago's in Hollywood and San Francisco's Mark Hopkins Hotel. You can order turkeys through the William Sonoma catalogue or log onto their Web site at www.williebird.com.